Creating a job rather than getting a job

How you already have what you need to start building a great business idea

Let’s review the whole “application lottery” process…

We have always been told that lengthy recruitment processes, corporate benefits, and the long-awaited sacrifice to get the much-hoped-for promotion were the only dimensions needed to evaluate our career advancement.

But how good to know that’s not all!

For those who have never understood how it is possible that a job interview can simply favor those who have more nerve and are less introverted than those who are more skilled, and for those who do not fully understand why our personal advancement must proceed. hand in hand with someone else's decision that we are ready to earn more, well for those entrepreneurship could be a solution to be considered with interest.

What I call the "application lottery" could be much more complex and random (and not always correct and precise) than creating your own work. 

So if you too are considering reviewing your choices and building a bespoke job, instead of bending to fit the job that someone else has thought of for you or some other candidate, then this list may be the ideal starting point.

Let’s see where to start when you want to create a job rather than get a job!

1. Supply and Demand:

It always starts with supply and demand.

→What's missing out there that you could fill?
→What is missing in the market that you can satisfy with your skills, your curiosity, your mindset?

This is the first questions I recommend you ask yourself before proceeding with any other step. Try going out there and talking to people, asking them if they really need what you want to produce.

2. Your Core Essence: your vital map

There is a map within you, describing your essence and your role you’re called to have in the world.

It was written when you were very young, it was defined until you were approx. 12 years old and sometimes it happens (it happened to me🙋‍♀️) that this map has been completely hidden deep down, overwhelmed by the ambitions of someone else (our parents, those who see in us their non developed potential and project their own limit beliefs), the opinion of society and the community, the opinion of the media and of our friends and peers, completely covered up by everything that we have not been able to avoid.

There is a map inside of you that describes the dimensions that characterize you, those that are your pure essence traits, only yours and nobody else's. 

And it is very likely that you have placed this map in a drawer because no one has ever told you that these core directions were fundamentally important to pursue a career and a life that truly represents you.

→The creation of a job and a business project can be very successful if they start from this map, from your vital map, not from constructs that have been imposed. But from what you really are, when no one is looking at you, when you don't feel the weight of judgment on you. If you want to know more, try this exercise. It will help you understand how to get rid of all those layers and how to find your true core essence.

3. Short and Long term plan:

 I like to believe that inside of all of us there’s all the potential we need in order to create the life we want and deserve.

→And I can already assure you that if you have started thinking about this idea of starting a new entrepreneur project, if you already imagine it out there in the world, then I can assure you that it is only a matter of time.

But time very often is what keeps us small, because it does not give us the possibility to believe that the realization is one step away from us.

This is why it is important to create a clear short and long term plan, because when you feel down and it seems that you have not done anything to reach your goal, you can compare yourself with the intentions you have collected even before starting .. and you can verify how far you have come.

Start with an MVP (a basic version, the simplest thing that could possibly work) and only later on decide to add details and dimensions. For the iteration to be evaluated, someone has to use it—and provide feedback. That feedback has to be gathered, studied, and, most importantly, used to improve the next iteration.

It's the small goal accomplishments that will motivate you to thick the box for the bigger and more complex ones.

4. Don’t be afraid to change your mind:

One of the things that I think they haven't taught us enough, or hard enough, is to give us permission to adjust the game. 

Don’t get me wrong, we must always take risks, and take full responsibility for our actions.
But if we see that the feedback we are receiving is not the one initially desired or hoped for, if we see that the world suddenly seems to go another way, we must have the courage to change course. There is nothing more brave than having the courage to decide not to follow the crowd, but there is nothing more cowardly than sticking to an idea that satisfies no one else but ourselves. Observe, evaluate, test, act.

5. Budget

Once you have considered all these things, it is time to build a real spending plan.
There are many resources that can help you do things for free or at a low cost, or landing page design, but some things you just can't do yourself. Initial business costs may include:

• Production costs; if you do not have a physical product, the costs of the digital product

• Rental of shops or buildings; if you do not intend to rent at the beginning, this includes the rental costs of your place that will initially host your business

• Costs of employees; if you do not intend to assume, please consider the costs of your salary at the beginning (that's right, you will have to pay yourself!)

• Cost of promotional material such as digital campaigns

6. Deadlines

Deadlines can be a useful tool and can help you keep your goals on track. With fixed deadlines, you can help yourself keep the boundaries between what's plausible and implausible for you right now, set more detail-oriented goals, and measure your success.

7. Don’t compare!

Although I strongly believe that the world is heading in the direction of entrepreneurship and this is the future, we still live in a world where "I quit my corporate job" is not celebrated as "I found a precarious job in a large company". 

For this reason it could be very easy to find yourself in situations where your choice and your modus operandi are interpreted with suspicion, as if you were just playing a game and not building your future with as much dedication as many other people who wake up in the morning to go to the office.

The results could be slower to come, the road more bumpy, the victories much more difficult to achieve, not to mention the frequent and dangerous falls. It is important that you never take your eyes off the final goal, from your core essence, from the vision of you in that life that no one has ever encouraged you to have.

8. Keep on learning 

It will be you and only you who contribute to keeping your skills up-to-date and I think it is trivial to reiterate that we live in a world that runs so fast: what made sense the other day is already obsolete and completely off today.

→Fill your google calendar or your agenda with learning moments, decide 4 courses to follow during the year not necessarily costing thousands of dollars and invest in books, tutorials, moments of knowledge ..

You decide to inform yourself, to stay curious, to confront yourself with people who have made it, to ask.

9. Celebrate yourself

→You exisits. And this is already enough.
But you’re also brave, you did not bow to what they told you to do.
For this reason, cut out even just 5 minutes a day to celebrate yourself.
There’s nothing more splendid than a brave soul.