Sales Page vs Landing Page - Which One Do You Need to Use
One of the most common questions I get from my clients is “What’s the difference between a Landing Page and a Sales Page?”
If you’re new to the world of website design it can be difficult to understand why landing pages and sales pages are different... and which one do you need to use for your purpose.
UNDERSTAND YOUR GOAL
The first step to creating a landing page is determining what you want visitors to do on your site.
LANDING PAGE GOAL
For starters, your landing page has one objective and one objective only: to convert visitors into leads.
Any competing links — including internal links to other pages on your website — will distract from that goal.
That's why you should remove any other links on your page to draw all of your visitors' attention to your call-to-action.
Pretty easy, huh?
SALES PAGE GOAL
Sales pages, on the other hand, have multiple goals.
A well-structured sales page will guide prospects through an entire process: from educating them about the problem they're facing, to showing them how they can solve it with your product or service, and finally asking them to buy it.
This is known as the "sales funnel."
Sales pages are all about the sale. They are designed to convert visitors into buyers.
A successful sales funnel starts with creating a compelling landing page (or several) that serves as a bridge between content marketing efforts (like blog posts) and direct sales efforts (such as emails or cold calling).
Landing pages convert better than traditional websites because they take advantage of human psychology: you want readers who are ready to listen.
Just to recap eveything, here's a quick plan:
Sales Page Goal can be:
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Landing Page Goals:
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